What is Mariachimusic.com

MariachiMusic.com is the leading website for mariachi music news, information and events. Find out what’s happening in the mariachi world, read about mariachi artists, get information on favorite events, learn about the Mariachi Extravaganza and book mariachi talent.

The Mariachi Extravaganza

In 1995, several years after the original mariachi conference had ceased to exist, publicist and former mariachi musician Cynthia Muñoz started a new chapter in San Antonio’s mariachi festival history when she instituted the Mariachi Extravaganza. Founded with the explicit mission of promoting and presenting world-class mariachi artists and preserving the cultural traditions of Hispanic heritage, today the Extravaganza is the largest and longest-running mariachi music festival in Texas and one of the most important events of its kind in the world. It is the host of the National Vocal Competition, the National Group Competition, and the Original Songwriting competition. Each year, more than a dozen mariachi-related events are held during this seven-day festival, culminating in a gala concert that features award-winning mariachi groups and vocalists and the internationally renowned mariachi groups. The event draws thousands of people from throughout the U.S. who come together to proudly celebrate this music and culture — and enjoy performances from the best in the world.

Meet the Producer

San Antonio native Cynthia Muñoz, president of Muñoz Public Relations, began her career nearly three decades ago as a public relations account executive for the national Hispanic-market advertising agency of Sosa, Bromley, Aguilar & Associates. At age 26, she founded Muñoz Public Relations, where for 16 years she headed Ford Motor Company’s corporate education program Salute to Education. In 1995, with the help of Ford and Lincoln-Mercury, Muñoz founded the Mariachi Vargas Extravaganza. Through her production of numerous mariachi festivals and concerts that have received national acclaim, Cynthia has taken mariachi music to an unprecedented level. Her experience in Hispanic advertising and public relations, combined with her passion for presenting Hispanic cultural arts programs, has brought newfound popularity to this traditional genre so highly cherished by U.S.-based Hispanic audiences.

Other shows Cynthia Muñoz has produced include Serenata para las Madres (a Mother’s Day Serenade), the Mariachi Extravaganza, and the Mariachi Extravaganza Summer Camp. She has served as a board member for numerous community organizations, including the Southwest School of Art, San Antonio Area Foundation Hispanic Fund, San Antonio Marketing Association, University of Texas Alumni Association and San Antonio Hispanic Chamber of Commerce. Muñoz was named “Woman of the Year” by the San Antonio Business Journal in 2015. As an alumnus of the international group Up With People, she is a strong believer that music helps build bridges of understanding between different cultures and countries.