The 30th Annual Mariachi Extravaganza is only 4 weeks away and promises to be an unforgettable celebration of mariachi music with world-renowned talent and a historic level of participation. After three decades of showcasing exceptional mariachi performances with artists from both the U.S. and Mexico, this year’s event marks a milestone anniversary that will surpass expectations, featuring Mariachi Vargas de Tecalitlán as the headliner.
Returning to the Mariachi Extravaganza stage, Mariachi Vargas de Tecalitlán brings an added prestige as they come off a world tour with international superstar Luis Miguel. Under the musical direction of Carlos Martinez, Mariachi Vargas sets the standard of excellence for mariachi music and is widely known for their countless recordings, flawless performances and impeccable arrangements. Amongst the groups most accomplished work is their tour and recording of Linda Ronstadt’s Canciones de Mi Padre album which became a global success.
The festival anticipates a record breaking year with nearly 1,000 mariachi musicians competing in three full days of national competitions. Among the anticipated highlights is a showdown between top university groups, including UTSA’s Mariachi Los Paisanos, Harvard University’s Mariachi Veritas de Harvard, and Florida State University’s Mariachi Osceola. Top contenders competing in the Mariachi Extravaganza National Vocal Competition Semifinals were announced recently on the Mariachi Extravaganza Facebook page. The national competitions will take place December 5-7, showcasing the rigorous training, passion, and artistry that define this genre.
This year’s Mariachi Extravaganza also celebrates the acclaimed documentaryGoing Varsity in Mariachi, currently streaming on Netflix, which highlights the competitive spirit of high school mariachi through Edinburg North High School’s Mariachi Oro. Alejandra Vasquez and Sam Osborn selected Abel Acuña, director of Mariachi Oro, for his leadership and ability in helping students develop their knowledge of mariachi music while offering support as they prepare for the next chapter in their life. As a central figure in the documentary, Abel represents the endless time and dedication put forth by many mariachi directors teaching in schools across the country. Mayor Ron Nirenberg will honor Sam and Alejandra with the Emissary of the Muses award for spotlighting San Antonio and the Mariachi Extravaganza through the film. Additional official recognitions include an acknowledgment from the Texas Music Office signed by Governor Greg Abbott and proclamations from the City of San Antonio and Bexar County.
Adding a unique cultural fusion to the closing concert, the festival will feature National Competition winners alongside New York City-based Ballet Nepantla and Mariachi Aztlán, leading into Mariachi Vargas de Tecalitlán’s main performance on Saturday, December 7.
Event Information:
The festival takes place December 5-7, 2024 at the Lila Cockrell Theatre.
- Location: Lila Cockrell Theatre, Henry B. Gonzalez Conv. Center, 600 E. Market St., San Antonio, TX
- Tickets: Concert tickets are available at Ticketmaster.com; competition wristbands can be purchased at the door starting Thursday, December 5.
- Thursday, December 5 – 5PM – 10PM – Vocal Competition Semifinals
- Friday, December 6 – 2PM – 10PM – Group Competition Semifinals
- Saturday, December 7 – 10AM – 2PM – The Finals and the Mariachi Extravaganza Concert at 7:30PM. A complete schedule is available here.
For 30 years, the Mariachi Extravaganza has been a cornerstone of cultural unity, bridging communities across borders and instilling pride in Latino arts. Each year, the festival fosters higher education, cultural preservation, and artistic excellence among Hispanic youth, while enriching San Antonio’s cultural fabric.
This year’s event is made possible by longtime presenting sponsors H-E-B and KHS America Academic Alliance, with support from Bexar County Commissioner Tommy Calvert, Raising Cane’s and the San Antonio Film Commission. The Mariachi Extravaganza is produced by Muñoz Public Relations (MPR) of San Antonio.
Recommended hotels and ground transportation for the 30th Annual Mariachi Extravaganza
Kimpton Santo Hotel – Brand new property with excellent rooms****
Located 10 minutes walking distance from the Lila Cockrell Theatre
431 S. Alamo, San Antonio, TX 78205
Room Rate: $199/4 students to a room
Contact 210-222-10000
Sonesta Hotel – Hotel offers complimentary breakfast and Small kitchen in rooms
425 Bonham, San Antonio, TX 78205
Room Rate: $199/4 students to a room
Contact Clarissa Gaona
210-212-5555 Ext. 4977
InterContinental San Antonio Riverwalk – Brand new property on the Riverwalk with excellent rooms****Located about a mile from the Lila Cockrell Theatre
111 East Pecan St., San Antonio, TX 78205
Room Rate: $199/4 students to a room
Contact Lorena Pierce
726-238-4660 or 1-888-465-4329
Hotel is extending a 20% discount on valet and 50% discount on self-parking.
Elegante Shuttle
San Antonio Office: 210-225-5466
Toll Free: 1-800-608-5466
Be sure to mention you’re with the Mariachi Extravaganza for 10% off!!!
